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Instagram Customer Service for Hotels

Direct messages, comments, and story mentions on the same platform as WhatsApp. AI Chatbot, smart queue, and integrated CRM.

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Hotel Aquaville
Active now

Hi! I saw the pool story, gorgeous! How much is a night for a couple?

Hello! We have suites from R$ 490/night with breakfast included. Shall I put together a quote?

Yes! May 12 to 15

Done! Here is your interactive quote with 3 room options.

deskhotel.link/aq-maio

Message...

Direct - Hotel

I saw the reel of the room view!

Thanks! Would you like to know the rates?

Yes, for 2 adults

We have 4 options starting at R$ 490

Quote sent

Perfect, I'll book it!

Payment Link

Unified Inbox

Instagram Direct Integrated into Your Inbox

Every Direct message shows up alongside WhatsApp and other channels.

No app switching — Direct in the same queue as WhatsApp and email
Smart queue with distribution by workload and specialty
Follower profile visible on the service screen
Reply with text, photos, videos, and links

Your team no longer needs to open the Instagram app or share profile passwords. Everything arrives on the platform with a complete history.

Artificial Intelligence

AI Chatbot on Instagram Direct

The same WhatsApp chatbot serving your followers 24/7 on Direct.

Answers open-ended questions about rates, rooms, and services
Story reactions turn into automated, context-aware conversations
Automatic handoff to a human when needed
Tone of voice customizable to match the hotel's brand

Automation that turns engagement into bookings: a follower reacted to a story? The chatbot starts the conversation with room options and rates automatically.

"Gorgeous!"

"Any vacancy?"

"Price?"

"Book"

Comments & Mentions Captured in real time

"How much is a night?" - Pool photo

@hotel_aquaville mentioned in a story

Reaction to the breakfast story

Reply sent + conversation on Direct

Engagement

Comments and Mentions as Sales Opportunities

Every public interaction can turn into a booking. Capture it all automatically.

Post comments captured and surfaced as notifications on the platform
Story mentions detected automatically
Reply publicly and start a private conversation on Direct
Turn engagement into a sales opportunity in the CRM

A guest posted a story tagging the hotel? Your team replies with thanks in seconds. The kind of delight that drives positive reviews.

CRM

Unified CRM: Instagram + WhatsApp + Every Channel

The guest's complete history in a single timeline, regardless of channel.

Unified timeline with Direct, comments, WhatsApp, and email
Contact profile with stay history and preferences
Loyalty score and past quotes visible
Official Meta API — no risk of suspension

A unified timeline that connects comments, DMs, stories, and mentions from the same guest into a complete view. Full context for every agent.

Maria Silva 3 interactions - Score: High

DM: "I want to book for May"

WhatsApp: Quote #1892 sent

Email: Booking confirmation

Loyal guest - 2nd stay

Features

What DeskHotel does for your Instagram

Every Instagram interaction turns into an opportunity recorded in the CRM.

Direct in the Unified Inbox

Direct messages in the same queue as WhatsApp. Respond without switching apps.

Smart Chatbot

24/7 automatic replies with AI trained on the hotel's knowledge base.

Comments and Mentions

Posts and stories captured as notifications. Reply without opening Instagram.

Handoff with Context

Forward conversations while keeping history, profile, and internal notes.

Unified CRM

Instagram, WhatsApp, and email in a single timeline per contact.

Metrics by Channel

Conversations, response time, and conversion by post and channel.

Is your hotel still ignoring Direct?

See the difference between improvised and professional service on Instagram.

Without DeskHotel	With DeskHotel
DMs left unanswered for hours	Replies in seconds with a chatbot
Profile password shared around	Official API, each person with their own login
Comments left without a reply	Automatic capture of comments and mentions
Zero Instagram metrics	Dashboard with conversion per post
History lost between apps	Unified CRM with every channel

Frequently asked questions

Questions about Instagram for Hotels

How does the Instagram integration with DeskHotel work?

DeskHotel connects to the official Instagram API (via Meta Business Suite) to receive Direct messages, story mentions, and comments on posts. Everything appears in the same inbox where your team already handles WhatsApp and other channels, with no need to switch between apps.

Does the chatbot work on Instagram Direct?

Yes. The same AI chatbot that serves customers on WhatsApp also works on Instagram Direct. It answers questions about availability, rates, and services, and automatically hands off to a human agent when needed — keeping the full context of the conversation.

Do I need a Business account on Instagram?

Yes. The integration uses the official Meta API, which requires an Instagram Business (or Creator) account linked to a Facebook page. If your hotel still uses a personal account, migrating is simple and changes neither your followers nor your posts.

Does Instagram appear in the CRM alongside WhatsApp?

Yes. All Instagram interactions (Direct, comments, mentions) are recorded on the contact's profile within the CRM. If the same guest has already chatted via WhatsApp, you see the complete history in a single timeline, regardless of the channel used.