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Online Reputation

Centralize reviews from Google, Booking and TripAdvisor. Analyze sentiment with AI and reply to guests without leaving the dashboard.

360° View

Every review in one place

Your hotel gets reviews across multiple platforms — Google, Booking.com, TripAdvisor. The Reputation module centralizes everything in a smart dashboard with an overall score, ratings by platform, and trends over time.

  • Average rating per platform, updated daily
  • Chart showing reputation trends over time
  • Overall score weighted by review volume
  • Detection of positive and negative trends
Google
4.3
Booking
8.7
TripAdvisor
4.5
Overall Score
8.4
+0.3 this month
Artificial Intelligence

Understand what your guests really think

AI analyzes every review automatically, classifying sentiment (positive, neutral, negative) and extracting the most-mentioned themes — cleanliness, service, breakfast, location and more.

  • Sentiment classified automatically for every review
  • Top mentioned themes with a sentiment indicator
  • Visual distribution of positive vs neutral vs negative
  • Actionable insights to improve the experience
Service Location Cleanliness Breakfast Wi-Fi Pool
Positive
72%
Neutral
18%
Negative
10%
Insight: Cleanliness is the most frequent negative theme. Consider strengthening your housekeeping team.
Productivity

Reply to reviews in seconds with AI suggestions

Never waste time drafting replies from scratch again. AI generates personalized suggestions for every review, considering the tone, the rating, and the points mentioned. For Google, send it directly. For Booking and TripAdvisor, copy it with one click.

  • Personalized AI-generated reply suggestions
  • Direct sending via API to Google Reviews
  • Copy and paste for Booking and TripAdvisor
  • Reply history with date and author
Maria Silva
Google Reviews
"Great service and a wonderful breakfast! I just found the room a bit small for the price."
AI suggestion
Hi Maria! Thank you for the kind words about our team and the praise for our breakfast. As for the room, we'll look into options...
Internal Satisfaction

NPS and external reviews side by side

Combine public perception (reviews) with internal satisfaction (NPS). See your NPS score, the breakdown of promoters/passives/detractors, and monthly trends — all in the same module.

  • NPS dashboard with score and breakdown
  • Manual entry and via WhatsApp
  • Follow-up with detractors
  • NPS vs public rating comparison
72 NPS
78%
Promoters
16%
Passives
6%
Detractors
NPS 72 vs Public Rating 8.4 — aligned
Zero Manual Work

Reviews collected automatically every night

Set it up once, monitor it forever. The system collects reviews from Google, Booking and TripAdvisor every night, analyzes sentiment, and generates trend snapshots — all without human intervention.

  • Automatic daily collection overnight
  • Smart deduplication (never imports the same review twice)
  • Instant AI sentiment analysis
  • Alerts for negative reviews awaiting a reply
Automatic collection Google, Booking, TripAdvisor
AI analysis Sentiment + extracted themes
Dashboard updated Scores, charts, trends
Ready to reply AI suggestion already available
Better together

Reputation is even more powerful with

Reviews connected to the CRM and AI create a virtuous cycle of continuous improvement.

CRM

Detractors become opportunities — create automatic recovery tasks in the pipeline.
You are here

Reputation

Centralized reviews with sentiment analysis and smart AI-powered replies.

AI Copilot

The same AI that replies to reviews generates service and sales insights.

Each module works on its own — but together, conversion takes off.

Turn reviews into opportunities

Monitor, analyze, and reply to reviews from every platform in one place.

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